This session is suitable for businesses at any stage, whether you are a start up, or any business seeking to develop your brand, whether you are a novice marketeer as well as those with moderate marketing experience.

The aim will be to give you practical, usable output, useful for developing your brand, developing your marketing strategy and for persuading potential customers and investors.

Brand Personality is about defining what your brand stands for – if you don’t develop and define your own brand’s personality you risk leaving it to others to decide what your brand stands for – and this may not match your intentions.

Once you have defined your brand personality you will find it easier to develop your branding (eg logos, packaging), write copy (eg Websites, sales brochures, business plans, press releases) and present to customer and potential investors