Due to popular demand we are re-running this workshop in Farnborough

The Competitor Analysis Early Bird Workshop

This session is suitable for businesses at any stage, whether you are a start up, or want a refresher on who is in your competitive arena.

The aim will be to give you practical, usable output. Useful for developing your business plan, developing your marketing strategy and vital for persuading potential customers and investors.

Competitor Analysis is about understanding your company’s position in the market and using this to exploit opportunities and manage threats. Your customers will be aware of all relevant competitors and it is important you can explain your differentiators.

Outline agenda

Introduction

Review of your Direct competitors and introducing ways to succinctly express your company’s positioning among your Direct competitors

Exploring Indirect competitors - both Upstream and Downstream

Open Innovation techniques to sense check your assumptions

Session review