Exhibitions are used by many companies as their main route into new markets and by others as their key business development tool. This workshop is for companies who want to make the most of these opportunities and maximise their export potential.
To help businesses make the most of this guidance, UK Trade & Investment (UKTI) and Collins & Collins, a marketing and event company which specialises in training, consultancy and research, are running a one-day workshop.

Just some of the topics the workshop will cover include:
*The benefits of exhibitions and the role of exhibitions in the promotional mix
*How to open, qualify, present their message, close for business or exit from the conversation
*The key points to focus on for stand design
*Which issues they need to brief their stand teams about such as rules, standards and rotas, location of sales materials
*How to maximise their opportunity at shows through the exhibition’s marketing activities

Cost
These seminars are open to companies that are not participating on the Passport to Export initiative for a fee of £100, Passport and Gateway to Global Growth companies £50*
*Please note that any booking cancellations will be subject to a cancellation charge as per our terms and conditions – please contact us for more details