Compare the old transactional sales and marketing model with a car which has a worn out engine and is continually breaking down.  

Every few miles, you spend even more money on a quick fix so you can drive it a little longer. Really, you know that throwing money at it is a waste of time. However, without the wherewithal to replace it, you are unsure of the alternative. 

The equivalent of this is happening in sales and marketing. People spend time re-hashing and re-inventing the old transactional models in order to try and squeeze out a few extra sales. All the while, people have instinctively understood that it is no longer effective 

To be successful in today’s business climate demands a completely fresh approach. This speech will provide attendees with new ideas and a different perspective which will generate opportunities into their business and increase sales.

Speaker: Grant Leboff, The Intelligent Sales Club

In order to address the massive changes that have rendered the traditional Sales and Marketing model obsolete, Grant Leboff formalised his own Sales and Marketing philosophy; Sales Therapy®. 

A serial entrepreneur; Leboff is Principal of The Intelligent Sales Club Ltd. The company was established to help businesses meet the new Sales and Marketing challenge they face, in a world that is being revolutionised by the Web.

Grant is a regular contributor to many business magazines and newspapers, has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions. His first book, Sales Therapy®, made the top 10 Amazon bestseller list on publication and is one of the top selling books on Sales, in the UK. It is now available worldwide.

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